Searching for the right web host is a daunting process – and it’s not made any easier by misleading advertising.
Check out almost any web hosting company’s website, and they’ll sound amazing.
Many of them promise unlimited resources and guarantees on everything, all available for a few dollars a month or even FOC.
But if you dig a little deeper, you’ll find that those promises aren’t
all that they’re cracked up to be. All too often, you get what you pay
for. That doesn’t have to be the case, though. Once you’re familiar with
some of the most common false advertising tricks listed below, you’ll
be able to better spot which web hosting companies are the real deal –
and which ones are lying to you.
Lie #1: Unlimited Storage and Unmetered Bandwidth
Whenever you see a host offering unlimited storage or unmetered
bandwidth, take a closer look and you’ll probably see a little asterisk
nearby – their definition of “unlimited” isn’t at all what it sounds
like.
“Unlimited” Storage Always Has a Hidden Limit
InMotion Hosting’s terms clarify that “unlimited” doesn’t actually mean unlimited.
If you take a closer look at the host’s Terms of Service document, it will detail exactly what they mean by unlimited storage.
Typically, there will be a disclaimer that explains that while
there’s no set cap on storage, your use of the storage needs to fall
within normal usage. That means you can’t use your hosting disk space to
store your personal files or to run a file sharing website, and you
can’t use an “unusual” amount of space for hosting a normal website.
Most website owners won’t have a problem with these policies. But if
your website does require a large number of files, or files that take up
a lot of space, you should check with the web hosting company to make
sure they can host your site, instead of counting on their “unlimited”
storage claims.
Unmetered/Unlimited Bandwidth
Again, unlimited bandwidth means there is no public cap on the
bandwidth you can use, but it can’t go over the amount of bandwidth a
“normal” website would use (as defined by your hosting company). While
hosts who offer “unlimited” bandwidth might not charge you overage fees
for going over a set limit, if you get a lot of web traffic, they’ll
probably ask you to upgrade to a more expensive plan – or shut down your
account.
Lie #2: Guaranteed Uptime
Many web hosts promise anywhere from 99% to 100% uptime.
On the surface, this sounds like they’re promising that your website will be live 99-100% of the time.
But if you dig deeper into the terms of service, that’s not how it
works. An uptime guarantee states that if the host doesn’t meet their
guarantee, they’ll offer you a small credit. There are so many
restrictions on most uptime guarantees that you may find it impossible
to get that credit, though. The hosting company will often say that they
aren’t responsible for downtime caused by maintenance, DDoS attacks,
user error, overuse of resources, etc. Even if you experience downtime
that doesn’t fall under one of their restrictions, it needs to be over a
certain period of time. For instance, SiteGround offers an uptime guarantee for less than 99.9% uptime over the course of a 12-month period.
That means your site needs to be down for over 8 hours over the course of a year before you can request any compensation.
Often the guarantees will offer you a month’s credit if you meet the
qualifications. But if your site is really down that long, is it worth
it to stay with them? If you want to make sure your host is reliable,
don’t put too much stock in guarantees. Instead, you can use a tool to monitor and estimate the cost when your website goes down. If you’re shopping for a new host, try checking out our hosting reviews that include uptime test results.
Lie #3: Always Low Prices
The majority of web hosts offer a low introductory rate, but when your plan renews, you’ll be charged at the regular rate. Watch out for those asterisks – this plan renews at $7.99 per month, not $3.95.
Introductory rates are typically anywhere from 30% to 70% off the
regular rate. So when your plan renews, you could easily find yourself
paying double or triple the cost you thought you were. Many cheaper web
hosts will also try to get you to sign up for add-on services that sound
good, but provide little value. For example, they might charge to
submit your site to search engines (this is never necessary), or to
install some kind of security software. You don’t need an expensive
monthly subscription to keep your site safe – instead, start by checking
out Luana Spinetti’s great post on 7 Tips to Help Secure Your Website Against Hacking Attack, and Vishnu Supreet’s article on 5 Steps To A Secure WordPress Login Page.
When considering a low-cost host, keep an eye out for add-on expenses
and research them to make sure you know what you’re getting.
Lie #4: Risk-Free Hosting With a Money Back Guarantee
Often hosts will entice you to sign up for longer billing periods (up
to 2 or 3 years at a time) to take advantage of their lower
introductory rates.
The longer your initial billing cycle, the longer you can stretch out
that introductory rate and delay your renewal at the regular rates. But
these are important to be wary of, too. While many hosts offer a 30-day
money-back guarantee, some problems may not become apparent until after
the first 30 days. What happens if you paid for 3 years in advance, and
decide to cancel after two or three months? With most web hosts, you’re
out of luck. Outside the money-back guarantee period, they don’t offer
refunds.
Instead, you’ll have to wait until your billing period expires to
cancel your account and make sure it doesn’t renew. That means you could
be stuck paying for years of hosting you don’t want or need.
Lie #5: Unique Web Hosting
Think BlueHost is worlds apart from FatCow, or A Small Orange has
nothing to do with iPage or JustHost? Actually, all of those hosting
companies and dozens more are owned by the same parent company,
Endurance International Group (EIG). While not a lie per se, they
certainly aren’t upfront about their connections. It takes some digging
to find out which hosting companies are EIG-owned or not. Should you
stay away from EIG? While they may be misleading, that doesn’t
necessarily mean they provide a bad service.
While there is some controversy over EIG in the web hosting world,
it’s important to do your due diligence in researching a web host no
matter who owns the company.
Michael keeps a list of EIG companies and brands at ResearchAsaHobby.com.
If you’re looking for an independently-owned web hosting company, here is a list of recommended non-EIG own web hosts.
Lie #6: Reliable Backups
Some web hosting companies advertise that they’ll backup your website for you, but this promise isn’t what it appears.
Be sure to take a look at their terms of service for details. Often
they include a disclaimer that they can’t be held responsible if your
backups are lost, and that customers are responsible for backing up
their own data independently.
Looking for an Honest Host?
These lies are common to lower-priced web hosting companies. If
you’re looking to save money and still get a good and honest web host,
check out Jerry Low’s Low-Cost Hosting Guide: Find Cheapest Web Hosting That Doesn’t Suck, and take a look at our hosting reviews to find one that fits your needs – and make sure to look carefully at the terms of services to reveal any lies.
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