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3 Reasons Why Sims Mobile Misses the Mark: In-depth Analysis

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Everyone knows The Sims. The sandbox life simulation has not only defined its own genre but counts among the top-selling game series ever and all major platforms. After four major releases on PC/consoles and countless DLCs, EA and Maxis came with a sequel to a 6-year-old Sims FreePlay, which has racked up close to 300 million installs and over 300 million in IAP bookings (source: Sensor Tower ) The Sims Mobile launched globally in early March 2018 after a long and tumultuous soft-launch , during which massive changes to the game mechanics were made. Yet despite the fantastic visuals, long soft launch and the support of an internal benchmark, Sims Mobile tumbled down. It took less than a month for the 6-year-old Sims FreeP