Showing posts with the label youtube news

YouTube will run ads on some creator videos, but it won’t give them any of the revenue

The company is rolling it out on a ‘limited number of videos’ By Julia Alexander Nov 18, 2020, 5:23pm EST Illustration by Alex Castro / The Verge Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program. When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program. With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s