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YouTube will run ads on some creator videos, but it won’t give them any of the revenue

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The company is rolling it out on a ‘limited number of videos’ By Julia Alexander Nov 18, 2020, 5:23pm EST Illustration by Alex Castro / The Verge Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program. When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program. With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s