PANTONE recently collaborated with the School of the Art Institute of Chicago‘s designers and art directors to transform Seoul, Korea’s streets during the dreary monsoon season. The appropriately titled Project Monsoon
venture began with the creative team painting Seoul’s somber roads with
hydrochromic paint–a type of paint that changes from transparent to
opaque when it gets wet–to form colorful murals inspired by South Korean
culture. East Asian customs focus on the river and its elegant flow,
which is exactly what the designers wanted to capture in their public
works of art. These exuberant pieces are then unexpectedly unveiled as
rain falls from the cheerless gray sky and the water droplets come in
contact with the ground.
Amidst a gloomy rainstorm, passersby are given something to smile
about as an underwater world filled with swimming fish and turtles
appears right before their very eyes. Since it can rain for up to three
weeks during monsoon season, the residents of Seoul will have something
to look forward to whenever they find themselves reaching for their
umbrellas.
Project Monsoon: Website
PANTONE: Website | Facebook | Instagram
School of the Art Institute of Chicago: Website
via [DesignTAXI, Bored Panda]
All images via School of the Art Institute of Chicago.